202309-12 产品定位被客户置若罔闻的五大原因 NEW Think about a time when you met someone new in a social or business situation and you instantly hit it off. The reason you hit it off so quickly is because it didn’t take long to figure out you were both on the same page with whatev... Read More >
202306-13 产品导向VS客户导向?其实只是一种平衡! NEW It’s no secret that at Brainmates we see product management as the engine of growth in every organization. This means that we see a ‘product-led’ direction as the path that modern organizations should follow to achieve s... Read More >
202305-09 天下PM千千万,为什么企业就要雇佣你呢? NEW IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies, which involve cross-functional teams. These new building blocks of business include both tech and business p... Read More >
202304-25 【咨询感想】The Truth About Customer Experience---客户体验的真相 Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moment... Read More >
202304-03 【观点】9 Skills You Need To Test When Hiring a Product Manager---雇佣一个产品经理时需要测试的九个技能 Product managers are in demand in virtually every industry. Over the next few years, 43% of companies intend to hire more product managers. These workers provide essential skills in bringing a product to market. 几乎每个行业都需要产品经... Read More >
202211-28 在产品管理中两种不同的驱动方法:数据驱动的工程方法 vs 直觉驱动的艺术方法---谷歌&苹果---两种产品文化的故事 Google and Apple are two of the most successful and admired technology companies, yet their approach to product development differs in some fundamental aspects. Google's is based heavily on data and experimentation and might be called the... Read More >
202211-22 【观点】为什么产品经理不应该被数据驱动 本文仅为翻译,不代表译者任何观点 Today’s world of product development couldn’t be more different. It’s really easy to measure everything in your product – user behavior, feature adoption, conversion rates. With this comes the a... Read More >
202211-14 新产品开发中产品经理的角色 The role of Product Manager in many firms is often described as one of unlimited responsibility for the success of a product line with absolutely no authority over those who are critical to achieving this success. Development of new produ... Read More >
202211-10 成为伟大产品经理的秘诀是什么 Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. 大多数产品经理都被驱使着在他们的行业中取得卓越成就。然而,许多人陷入了我所说的“产品顾问”模... Read More >
202210-10 【观点】别过来,我不想探讨这个话题---让产品经理去管理CEO! Some of the greatest icons and most successful CEOs such as Mary Barra (GM), Indra Nooyi (PepsiCo), and Lisa Su (AMD) are product leaders at heart, and had careers in product management and product development before taking the top job. Y... Read More >
202207-26 在没有技术背景的情况下找到产品管理的方法---Finding your way in product management without a technical background Breaking into a product management career when you do not have a technical background can seem intimidating if not impossible. Yet, Product management is at a crossroads between many different domains and is a career path where soft skill... Read More >
202112-21 【读后感】这么说吧,国内大部分企业对产品经理的培养就和闹着玩一样(附麦肯锡研究文章) 昨天发了《【报告】这些令人惊讶的变化和趋势,产品经理们在2021年感受到了吗?》这篇文章,其中提到了麦肯锡的MPMI(McKinsey Product Management Index,麦肯锡产品管理指数),其中就说到麦肯锡认为产品经理需要具备五个核心竞争力:商业头脑;市场导向;软能力;技术能力;以客户体验为基础。 有妹子留言问是否有麦肯锡的这篇文章,我说找找,找到了就分享,果然让我找到了,这篇文章的标题是《The product management talent d... Read More >
202112-09 Good Product Team VS Bad Product Team:好的产品团队和糟糕的产品团队 I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. 我非常幸运能... Read More >
202112-09 想拿多少薪资?我觉得把文中的“美元”换成“人民币”就可以了! This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. 本文根据Salary.com和Hired.com于2021年1月发布的薪酬信息,详细介绍了一般产品经理的薪酬数据。 Status of the Job 2021: Product M... Read More >
202112-09 沉没还是上浮—2020年已经成功起航的六个产品在产品管理中的实践 The COVID-19 pandemic has been a devastating storm for many, as the American economy suffered some big blows (especially for small businesses). Those in the restaurant biz, retail, fitness, and etc. were forced to make major pivots to sur... Read More >
202112-09 Good Product Manager Bad Product Manager:好的/糟糕的产品经理都有什么特征—听听曾经的PM,现在的投资人怎么说! Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence. 好的产品经理对市场、产品、产品线和竞争对手都非常了解,拥有强大的知识基础和信心。 A good product manager is... Read More >