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2021
12-20

【报告】这些令人惊讶的变化和趋势,产品经理们在2021年感受到了吗?

The rise in the demand for product managers means that more and more people are considering a product manager career.

对产品经理需求的增加意味着越来越多的人正在考虑从事产品经理的职业。

As of August 2020 Glassdoor has ranked a product management position as the 4th best job in the United States and the portal currently has 12,173 listings for it.

截至2020年8月,Glassdoor将产品管理职位列为美国第四大最佳职位,该门户网站目前有12173个产品管理职位。

Here are a few interesting stats to know before starting on your journey to becoming a Product Manager:

在你开始成为产品经理之前,你需要了解以下一些有趣的数据:


What kind of education do you need to become a product manager?

要成为一名产品经理,你需要接受什么样的教育?

Product managers come from a variety of educational backgrounds and can have a degree in fields like marketing, engineering among others.

产品经理有各种各样的教育背景,可以拥有市场营销、工程等领域的学位。

There isn’t any specific undergrad course you can take for the role.

没有任何特定的本科课程可以让你胜任这个角色。

However, product managers are very focused on continuous learning - many will have a product management certification.

然而,产品经理非常注重持续学习——许多人会获得产品管理认证。

There are many different classes, bootcamps, and trainings that are available for anyone that is interested in product management and wants to learn more about how to be an effective as a product manager.

有许多不同的课程,训练营和培训,任何人都可以对产品管理感兴趣,并想要学习更多关于如何成为一个有效的产品经理。

The best product managers are the ones that do have a deep understanding of their industry.

最好的产品经理是那些对自己的行业有深刻了解的人。

As more and more companies are looking for product managers there may be an expectation that product managers understand the industry that their company is in, whether that be technology, insurance, or anything else.

随着越来越多的公司在寻找产品经理,人们可能会期望产品经理了解他们公司所在的行业,无论是技术、保险还是其他行业。


Is there a gender gap in product management?

产品管理中是否存在性别差异?

This report surveyed product managers in 263 cities in 85 countries and learned that 32.1% of the respondents are female, 66.1% are male and 1.8% did not wish to specify their gender.

这份报告调查了85个国家263个城市的产品经理,发现32.1%的受访者是女性,66.1%是男性,1.8%的人不愿透露性别。

So a fairly large gender gap is prevalent in the role as with many other roles in the tech sector.

因此,就像科技行业的许多其他角色一样,这个角色的性别差距相当大。

The World Economic Forum states that female employment in tech overall ranges from 15% to 37%.

世界经济论坛(World Economic Forum)表示,科技行业的女性就业率总体在15%至37%之间。

Many suggestions were made to level the playing field for women including equal maternity and paternity leave and higher emphasis on income equality.

提出了许多为妇女提供公平竞争环境的建议,包括平等的产假和陪产假,并更加强调收入平等。


Are product managers the “Jack of all Trades”?

产品经理是“万事通”吗?

Many companies will expect that their product managers will be able to test the product, create wireframes and track the performance of their product - what many companies fail to realize is that product managers rely heavily (as they should!) on their QA, UI/UX designer, and data analyst.

许多公司期望他们的产品经理能够测试产品、创建线框图并跟踪产品的性能——许多公司没有意识到的是,产品经理严重依赖(他们应该这样!)他们的QA、UI/UX设计师和数据分析师。

So what do product managers do? They build relationships with their customer, what the team should build next, and be able to prioritize requests from the customer.

那么产品经理都做些什么呢?他们与客户建立关系,团队下一步应该建立什么,并且能够优先考虑客户的请求。


What are the core capabilities that a product manager should have?

产品经理应该具备的核心能力是什么?

The McKinsey Product Management Index has listed down 5 core competencies that product managers should have:

麦肯锡产品管理指数列出了产品经理应该具备的5项核心竞争力:

  • Business acumen - they have to be comfortable with their business strategy, be able to prioritize for the team, have a go-to-market strategy, and understand pricing as well as tracking the key performance metrics
  • 商业敏锐——他们必须对自己的商业战略感到满意,能够为团队安排优先级,有一个进入市场的战略,了解定价以及跟踪关键绩效指标
  • Customer experience grounding - have a great understanding of customer needs and be able to design customer-centric experiences
  • 客户体验基础——了解客户需求,能够设计以客户为中心的体验
  • Market orientation - have a deep understanding of the market and its trends, their competitors and partners along with their strategies
  • 市场导向-对市场及其趋势、竞争对手和合作伙伴及其战略有深刻的了解
  • Soft skills - be able to lead and rally the team and communicate effectively with the customer, the team, and external stakeholders
  • 软技能——能够领导和团结团队,并与客户、团队和外部利益相关者进行有效沟通
  • Technical skills - know technology trends, understand the tech stack and manage the development life cycle
  • 技术技能——了解技术趋势,了解技术栈并管理开发生命周期

Do Product Managers have to be technical?

产品经理必须是技术人员吗?

The short answer for that is no, according to the study by the report mentioned earlier, currently only 30% of product managers having coding expertise. But there can be a lot of advantages to honing your technical skills.

简短的答案是否定的,根据这份报告提到的研究,目前只有30%的产品经理拥有编码专业知识。但是磨练你的技术技能会有很多好处。

Having a strong technical foundation means that you are more competitive as a candidate. Having technical skills means that while you are working with your team you’ll have the ability to assess how the team is planning on doing the work.

拥有强大的技术基础意味着你作为候选人更具竞争力。拥有技术技能意味着当你和你的团队一起工作时,你将有能力评估团队如何计划做这项工作。

Your team will also be able to bring forward issues that they are having to you and they’ll take your opinions about the product more seriously since you’ll know what’s going on under the hood as well.

你的团队也将能够向你提出他们所面临的问题,并且他们将更加认真地对待你关于产品的意见,因为你也将知道内部发生了什么。

Being technical also means that you have the ability to build a more realistic roadmap since you know the challenges from a technical perspective as well as the product perspective. It’ll allow you to better understand who gets involved when and prioritize items for your team better.

作为技术人员还意味着您有能力构建一个更现实的路线图,因为您从技术和产品的角度了解挑战。它可以让你更好地了解谁在什么时候参与进来,并更好地为团队安排项目的优先级。


What do product managers spend their time on?

产品经理把时间花在哪些方面?

A survey shows that product managers spend 33% of their time working on what the right product is, they have a solid understanding of what current market trends are, what their competitors are doing and what customers are looking for.

一项调查显示,产品经理33%的时间都在研究什么是正确的产品,他们对当前的市场趋势、竞争对手在做什么以及客户在寻找什么有深刻的了解。

42% of their time is spent on helping to deliver the product, this means that they not only have to review what the team has built, but that they also need to ensure that it serves the purpose of what customers are looking for.

他们将42%的时间花在帮助交付产品上,这意味着他们不仅要审查团队所构建的产品,还需要确保产品满足客户的需求。

25% of their time is spent on working with the sales team to sell the product, product managers need to believe in the product that they are working on and rally the team behind them to win customers over.  They also need to work closely with their sales team so that they can properly highlight the most impressive parts of their product and ensure that these key selling points are not missed with customers.

25%的时间花在与销售团队一起销售产品上,产品经理需要相信他们正在开发的产品,并团结团队来赢得客户。他们还需要与销售团队密切合作,这样他们才能恰当地突出产品中最令人印象深刻的部分,并确保这些关键的卖点不会错过客户。


What does a product manager’s career path look like?

产品经理的职业道路是怎样的?

Many companies start off by hiring Junior or Associate Product Managers, the next step up from that would be Product Manager. According to PayScale, the most common path for Product Managers is to move into the Senior Product Management role and eventually into a role similar to Product Management Director.

许多公司一开始都是雇佣初级产品经理或副产品经理,从这个职位开始的下一个职位就是产品经理。根据PayScale,产品经理最常见的路径是晋升到高级产品管理角色,最终成为类似于产品管理总监的角色。

While different companies have their own product manager career paths that seem to be the most common route.

不同的公司都有自己的产品经理职业道路,这似乎是最常见的道路。

Other roles that Product Managers can move to are in marketing - either into a Product Marketing Manager or Marketing Manager role and eventually the Marketing Director role.

产品经理可以晋升的其他角色有市场营销——要么晋升为产品营销经理,要么晋升为市场营销经理,最终晋升为市场总监。

In smaller companies that do not have as many tiers as larger companies, a lot of product managers usually report directly to a C-level executive since the impact that they would have on the company is substantial.

在没有大公司那么多层级的小公司里,许多产品经理通常直接向C级高管汇报,因为他们对公司的影响是巨大的。

The 2021 Product Management Survey by us shows that currently, 42% of Product Managers report directly to the board.

根据我们的2021年产品管理调查显示,目前42%的产品经理直接向董事会报告。

The structure of a product team depends largely on the size of the company, budget as well as the company’s objectives.

产品团队的结构很大程度上取决于公司的规模、预算以及公司的目标。


What do product managers earn in a year?

产品经理一年挣多少钱?

This report broke down what product managers earn in a year by country, with the USA coming at the top of the chart at 140,289 per year and Indonesia at the bottom of the list at 18,923 per year.

这份报告按国家划分了产品经理的年收入,美国以每年140289美元的收入高居榜首,印度尼西亚以每年18923美元的收入垫底。

Switzerland and Australia are in second and third place respectively at 118,683 per year and 97,484 per year.

瑞士和澳大利亚分别以每年11.8683万人和9.7484万人位居第二和第三位。

Canada surprisingly was seventh on the list at 71958 per year. The chart below from the report breaks down the average salary for the countries.

令人惊讶的是,加拿大以每年71958人的数量名列第七。下面的图表详细列出了这些国家的平均工资。


What company size do product managers want to work for?

产品经理想为多大的公司工作?

According to this Report, 55% of Product managers prefer to work for SMEs, which have more flexibility and a keener sense of experimentation.

根据《未来产品管理报告》,55%的产品经理更喜欢在中小企业工作,中小企业的灵活性更强,实验感更强。

45% prefer to work for bigger companies since they would have more resources made available to them as well as be provided with better compensation. They would be willing to deal with more bureaucracy and siloed thinking which is usually typical for larger companies as a trade-off for more resources and better pay.

45%的人更喜欢在大公司工作,因为他们可以获得更多的资源以及更好的薪酬。他们愿意应对更多的官僚主义和孤立的思维,这通常是大公司为了获得更多的资源和更好的薪酬而进行的交换。

The split between the two types of companies is not very large and usually comes down to personal preferences for product managers. It all depends on the kind of environment they thrive in!

这两类公司之间的差距不是很大,通常归结于产品经理的个人偏好。这完全取决于它们生长的环境!


Why do product managers leave their jobs?

为什么产品经理离职?

A report by Product Management Festival cites the following reasons as why most people leave their product management jobs

产品管理节的一份报告列举了以下原因,作为大多数人离开他们的产品管理工作的原因

The most common reason at 34.2% was that there were no more opportunities for them to grow, this can be prevalent in smaller companies or even large companies that don’t have much structure around their product organization.

最常见的原因是34.2%的公司没有更多的发展机会,这种情况在小公司甚至在产品组织结构不完善的大公司都很普遍。

The second most common response at 28.3% was “Other” which doesn’t provide much insight into why a product manager would leave their job.

第二常见的回答是“其他”(28.3%),这并不能解释为什么产品经理要离开他们的工作。

Poor team management was picked as the third reason by 16.5% of product managers, with bad team culture coming in at 14.9%. Lack of proper management coupled with bad team culture can create a toxic environment for any product manager.

16.5%的产品经理将糟糕的团队管理作为第三个原因,14.9%的人认为糟糕的团队文化。缺乏适当的管理加上糟糕的团队文化会给任何产品经理创造一个有害的环境。

Product managers are responsible for rallying the team behind their vision and the above two situations can make their product management jobs extremely difficult.

产品经理负责将团队团结在他们的愿景背后,上述两种情况会让他们的产品管理工作变得极其困难。

The last reason picked by product managers coming in at 6.2% in the survey was that they had too much workload for the pay that they were receiving.

产品经理给出的最后一个理由(6.2%)是,他们的工作负担超过了他们的工资。

Many companies can expect their product managers to be wizards and may expect a lot from the role without thinking about if they are being properly compensated for everything that is on their plate.

许多公司都期望他们的产品经理是奇才,并且可能对这个角色期望很高,而不考虑他们是否能够为自己所做的一切得到适当的补偿。


Ready to get started?

准备好开始了吗?

Switching careers or moving into unchartered territory can be daunting but many professionals have successfully made the switch to product management and have thrived there!

转行或进入未知领域可能是令人畏惧的,但许多专业人士已经成功地转向产品管理,并在那里茁壮成长!